Since the past few decades, people look up to Apple Inc. for inspiration and innovation. This is not just because of the legacy left behind by Steve Jobs to provide tech lovers and smartphone enthusiasts with breakthrough products and services but living up to their own previous line of smartphones and gadgets is an uphill task.
Raising the bar and standards for today’s technology, the launch of Apple’s new range of iPhones, iPhone 5S and iPhone 5C came as a serious disappointment. The technology loving community and Apple Inc. loyalists felt they had been seriously let down due to no surprises or innovative factor in the new smartphones. As compared to the iPhone 5, the new iPhones are extremely pricy, and void of famous apps like SIRI and have nothing new to offer except for a new vibrant colorful palette of exterior handset models. The disappointment of Apple’s products did not go in vain for competitors Google who feared that the new range would be a tough challenge for the Nexus and Moto X. Google breathed a sigh of relief, but maybe too soon.
In the same week, Apple in urgency to reclaim some their lost influence in the smartphone arena, announced the launch of iOS7 that will power up all previous range of iPhones up till iPhone 4, iPhone 4S, iPhone 5, and other gadgets including the iPad 2, iPad third and fourth generation, the iPad mini and the iPod touch fifth generation.
iOS7 aims to create a crisp UI in an effort for a flatter interface that focuses more on content rather than graphics. The tiles and overall layout is transparent, giving the iOS7 an opaque touch. Because of this, the overall processing time will lessen and give way to smoother navigation, faster swipe sensor technology and easier browsing. In the wake of the launch, iPhone app developers have also tried to mimic lesser concern over graphics and greater usability by creating apps with parallel browsing options, denoted by bullet points across the horizontal upper search panel on the display.
Only time will tell what is to be the outcome of the new OS: Another touchdown for Apple Inc. or an unforgettable PR mistake.